Adding Value In Personal Lines

Our personal lines clients depend upon us to place proper coverages as a major part of their risk management strategy. The property and liability coverages we place on their behalf may ultimately stand between them and bankruptcy in the event of a large loss. This presentation will address the exposures our personal lines clients have which are not well-handled by their unendorsed ISO Homeowners and Personal Auto Policies. A review of endorsements available in these programs will remind the participant that, as all clients are unique, it is routinely necessary to discuss the need for and availability of these very important coverage enhancements. The presentation will conclude with a review of the Personal Umbrella/Excess Liability coverage needs of the personal lines client and discussion of coverages currently available to meet those needs.

Basic Course Information

• Recognize the importance of protecting our Personal Lines clients with proper coverages, endorsements and limits of insurance
• Understand that 'base' coverage forms are not sufficient for all clients and that coverages must be molded to fit the needs of each client
• Determine the importance of definitions, insuring agreements, exclusions and conditions in constructing coverage for each client
• Realization that what we do, as insurance professionals may be the only thing standing between our clients and financial ruin 

• Review of important definitions in the ISO Homeowner Program
• Determination of what Coverages A, B and C provide
• Recognition of exclusions/conditions that pose our HO insureds challenges - and endorsements that can effectively address those challenges
• Using the Personal Auto Policy to secure necessary coverage - including defense - for our clients and their family members